Privacy Statement

Revised 6/27/13

Southern Company - Who We Are
Southern Company is an energy-based holding company headquartered in Atlanta, Georgia. It is the parent company of and owns all of the common stock of Alabama Power Company, Georgia Power Company, Gulf Power Company, and Mississippi Power Company. These operating companies supply energy-related services, including electric power, in the states of Alabama, Georgia, Florida, and Mississippi, respectively. Additionally, Southern Company owns all of the common stock of Southern Power Company, a public utility operating company that constructs, acquires, owns, and manages generation assets and sells electricity at market-based rates in the wholesale market. Southern Company also owns all of the outstanding common stock or membership interests of Southern Communications Services, Inc. (SouthernLINC Wireless), Southern Nuclear Operating Company, Inc. (Southern Nuclear), Southern Company Services, Inc. (SCS), Southern Company Holdings, Inc., Southern Renewable Energy, Inc. and other direct and indirect subsidiaries.

  • SouthernLINC Wireless provides digital wireless communications for use by Southern Company and its subsidiary companies and markets these services to the public. It also provides wholesale fiber optic solutions to telecommunication providers in the Southeast.
  • Southern Nuclear operates and provides services to Alabama Power's and Georgia Power's nuclear plants and is currently developing new nuclear generation at Plant Vogtle.
  • SCS is the system service company providing, at cost, specialized services to Southern Company and its subsidiary companies.
  • Southern Company Holdings is an intermediate holding subsidiary for Southern Company's investments in leveraged leases.
  • Southern Renewable Energy was formed in January, 2010 to acquire, own, and construct renewable generation assets.

This Privacy Statement applies to the web site located at, in addition to certain other subsidiaries' web sites that provide a link to these terms (collectively, the "Web Sites"). Where noted, some portions of this Privacy Statement apply only to a subset of the Web Sites.

We seek to safeguard your privacy. This Privacy Statement details our general online information practices, how we will seek to protect your information, and the limited manner in which we may use that information.

By visiting the Web Sites or using services available on the Web Sites, you consent to the collection and use of your information by us as set forth in this Privacy Statement. This Privacy Statement does not apply to any other information collected by Southern Company through any other means. Please note that other more specific privacy terms, conditions and policies may apply (and be provided to you) when you sign up for certain web site services. Please review those terms carefully, as such terms may differ from the terms of this general Privacy Statement.

Throughout this Privacy Statement, the words "you," "your," and "yours" refer to any person or entity using the Web Sites, and the words, "Southern Company," "we," "us," and "our(s)" refer to Southern Company and one or more of its subsidiary companies.

Changes to Our Privacy Statement
We may change this Privacy Statement, as needed and with notice to you, but please do review this Privacy Statement regularly for any changes or updates. Additionally, if you have any questions or concerns regarding this Privacy Statement or the practices set forth in it, please contact us.

Children's Privacy: Southern and Subsidiary Web Sites

Terms Specific to Learning Power
A link to Learning is provided on some of the subsidiary Web Sites. Learning Power contains educational materials and activities for children and teenagers, as well as parents/guardians, educators and other adult users. Except for automatic collection of users' IP addresses for the support of internal operations as more particularly set forth below, we do not solicit or knowingly collect personal information from children under the age of 13. Parents/guardians, educators and other adult users may voluntarily submit inquiries to us in conjunction with Learning Power. IF YOU ARE UNDER THE AGE OF 13, PLEASE DO NOT SUBMIT SUCH A REQUEST FOR INFORMATION, INQUIRY, OR ANY PERSONAL INFORMATION (INCLUDING, BUT NOT LIMITED TO, YOUR NAME, ADDRESS, TELEPHONE NUMBER, E-MAIL ADDRESS OR ANY SCREEN NAME OR USER NAME YOU MAY USE) TO US. IF WE LEARN THAT A REQUEST HAS BEEN SUBMITTED FROM A USER UNDER THE AGE OF 13, WE WILL TAKE STEPS TO DELETE SUCH REQUESTS AND ANY RELATED PERSONAL INFORMATION.

Information We Collect When You Visit the Web Sites
Except as set forth in this Privacy Statement, we do not collect personal information on the Web Sites unless you voluntarily provide it to us when you visit the Web Sites. When you visit them, our Web Sites automatically collect certain information about interactions between your web browser and the Web Sites and other web sites unrelated to the Web Sites that you visit, including your IP address, the web pages you visit and how long you visit them. Web browsers may provide certain information that we may also collect, including your time zone, browser type and version and language preference. We or our third party service providers may organize IP addresses for general support of internal operations, including maintaining functionality of the Web Sites and diagnosing Web Sites' issues, analyzing trends, providing more efficient service, maintaining and/or enhancing security for users and the Web Sites, producing traffic volume statistics and making the Web Sites more useful.

The Web Site located at may also share certain information such as cookie data (as discussed more specifically below) with third-party advertising partners. This information would enable you to view advertisements that they believe will be of interest to you.

Some parts of the Web Sites use "cookies." Our Web Sites may ask your web browser to store a small text file on your computer, which will then be sent back to our Web Sites automatically each time you click on a new page on the Web Sites. This enables us to provide you with the best browsing experience possible. A cookie cannot be executed as code or deliver viruses. You can refuse the cookie or delete the cookie file from your computer by adjusting your web browser privacy settings or by other widely available methods. Please note that you may not be able to use certain features of the Web Sites if your web browser does not accept cookies.

Marketing and Surveys
When you visit the Web Sites, we may ask if you would like us to send you marketing or customer service materials about our services and other associated products and services. As part of our efforts to provide you with better products and services and to increase customer satisfaction, we may share information with third-party providers that assist us in providing those products and/or services to you. From time to time, we may include survey forms on the Web Sites. For example, we may survey customers concerning issues that are important to us, such as customer opinions or services offered. We may disclose aggregated survey results to other third parties, such as the public service commission, rating agencies, or advertising agencies. Additionally, we do provide our survey vendors with limited personal information needed to conduct the survey, such as names, email addresses or telephone numbers.

Linked Websites
The Web Sites may provide links to other websites that we do not own or operate ("Linked Web Sites"). You may have the ability to visit such Linked Web Sites. Please be aware that when you leave the Web Sites and visit Linked Web Sites, we are not responsible for the privacy practices or the content of those Linked Web Sites. The privacy statements, policies and other terms contained on the Linked Web Sites apply.

Social Media Services
Some of the subsidiary companies have worked with certain third-party social media services to offer you their services through their Web Sites. For example, you can use third-party social media services, including but not limited to Facebook, Twitter, and others to share information about your experience on the Web Sites with your friends and followers on those services. These social media services may be able to collect information about you, including your activity on the Web Sites. These other services also may notify your friends, both on the Web Sites and on the services themselves, that you are a user of the Web Sites or about your use of the Web Sites, in accordance with applicable law and their own privacy policies.

How We Protect Your Information
We use industry-standard administrative, technical and physical safeguards and protection practices and controls to ensure the integrity of our systems and to protect your information from loss, misuse, alteration and destruction. Such protection measures include firewalls and Secure Socket Layers (SSL) to protect and encrypt sensitive transmissions. Please be advised, however, that no security system is fail-safe and we cannot guarantee the information you provide will never be obtained by unauthorized persons.